Communication Matters
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Archives for: October 29th, 2019

the OPPORTUNITY

Communication matters. Organizations that do it well are stronger, smarter, and more effective at creating change.

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    • October 2019

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OUR POSITION

More people than ever understand the value of strategic communication.

The research gathered during the Communication Matters project, and shared in this website, reflects a broad consensus that communications must be embraced as an integral strategy for every organization seeking to advance social change.

We now believe the main challenge underlying the lack of effective communications at many organizations is no longer about getting the importance of communications. The opportunity lies in doing more effective communications.

METHODOLOGY

From the outset of the Communication Matters project our objective was to cast a wide net and collect as many informed opinions as possible. We achieved this goal in several ways:

  • Formed an advisory group of communication professionals from private foundations, community foundations and nonprofits
  • Put out a call through the Network for “best in class” examples
  • Searched and reviewed the literature
  • Facilitated two online forums, one with communication professionals and one with program professionals
  • Broadly disseminated an online survey, with special outreach to CEOs, executive directors and program leaders
  • FACEBOOK
  • TWITTER

PROJECT CREDITS