Opportunity
Model
Attributes
Tools
Thinking
Contact

the OPPORTUNITY

Communication matters.
Organizations that do it well are
stronger, smarter, and more
effective at creating change.

OUR POSITION

More people than ever understand the value of strategic communication.

The research gathered during the Communication Matters project, and shared in this website, reflects a broad consensus that communications must be embraced as an integral strategy for every organization seeking to advance social change.

We now believe the main challenge underlying the lack of effective communications at many organizations is no longer about getting the importance of communications. The opportunity lies in doing more effective communications.

METHODOLOGY

From the outset of the Communication Matters project our objective was to cast a wide net and collect as many informed opinions as possible. We achieved this goal in several ways:

Formed an advisory group of communication professionals from private foundations, community foundations and nonprofits
Put out a call through the Network for “best in class” examples
Searched and reviewed the literature
Facilitated two online forums, one with communication professionals and one with program professionals
Broadly disseminated an online survey, with special outreach to CEOs, executive directors and program leaders

FACEBOOK
TWITTER

PROJECT CREDITS